Personalized Guidance: We value individual growth. Our workshop includes one-on-one guidance to address your specific business needs.
- Practical Tools: Participants receive templates, worksheets, and resources that facilitate business planning and execution.
- Real-World Insights: We provide practical insights into market trends, enabling you to stay ahead of the competition.
- A Focus on Excellence: We’re committed to helping you craft products of the highest quality and to build a brand that reflects luxury and elegance.
- Proven Success Stories: We share success stories of entrepreneurs who started with our guidance and went on to build successful luxury candle and reed diffuser businesses.
- Lasting Value: Our workshop is designed to provide you with lasting value, setting you on a path toward sustainable business growth and profitability.
Duration: 3 hours
Time & Date: Mon to Friday ( 10am to 1pm ) or (3pm to 6pm)
Where: Chiswick London
Who for: Individuals/start ups and established businesses.
ABOUT THE WORKSHOP
Designed specifically using proprietary teaching concept and techniques to lead you to create your very own candle and reed diffuser
Part 1: The Business Blueprint
- Introduction to the Industry: Gain insights into the thriving candle and reed diffuser market, including trends and opportunities.
- Business Basics: Learn the essential steps to start, set up, and legally operate your business.
- Market Research: Discover how to identify your target audience and position your products effectively.
- Branding and Storytelling: Explore the art of crafting a compelling brand story for your premium products.
Part 2: Crafting Premium Products
- Ingredients and Materials: Dive into the world of wax, fragrances, and reed diffuser oils, and learn how to select top-quality materials.
- Candle Making: Hands-on demonstration of creating luxurious candles, including wick placement, scent blending, and decoration techniques.
- Reed Diffuser Production: Step-by-step guidance on assembling reed diffusers, optimizing scent diffusion, and packaging for a premium presentation.
Part 3: Marketing and Sales Strategies
- Online Presence: Understand the importance of a strong online presence, including creating an e-commerce website and utilizing social media.
- Pricing and Profitability: Learn how to set prices that cover your costs and generate a profit.
- Sales Techniques: Explore effective selling strategies, including product showcases, storytelling, and building customer trust.
- Legal and Safety Considerations: Discuss regulations, safety measures, and industry standards for product labelling and disclosure.
WHO WILL ATTEND:
Aspiring Entrepreneurs: Those who are eager to turn their passion for creating premium home fragrance products into a business venture.
Small Business Owners: Individuals who already have a candle or reed diffuser business but want to refine their products, branding, marketing, or online presence to cater to a premium market.
Crafters and Artisans: People with skills in candle and reed diffuser making who want to take their craft to the next level and monetize their expertise.
Home Fragrance Enthusiasts: Those who are enthusiastic about the world of premium home fragrance and want to learn how to create and market high-quality products.
The workshop is suitable for anyone with a genuine interest in creating top-tier candles and reed diffusers and is seeking to enhance their knowledge and skills in all aspects of running a premium home fragrance business. Whether you’re just starting out or looking to elevate an existing business, this workshop is tailored to your specific needs and goals.
TAKE WITH YOU
- Your candle
- Your reed diffuser
- Your formulations
- Workbooks filled with information and suppliers
JUST SO YOU KNOW
All equipment and material along with printed out notes will be available to you to take home including your made fragrance along with any vials of testers that you made on the day.
Price of the workshop is per person. I appreciate that you wish to bring a friend, family member or a colleague and please note that they are required to pay a full price if they are to accompany you to the workshop. No discounts are offered.
To cancel or reschedule a workshop please allow 7 days prior to an agreed date. More detailed information about cancellation policy can be found on our Terms and Conditions page.
COPYRIGHT CONTENT AND WORKSHOP MATERIALS
All workshop content is copyright protected. This simply means that you cannot copy it without permission.