Duration: 12 Months 


Discover the art and science of home fragrance at our exclusive Home Fragrance Academy. We offer a unique and comprehensive 12-month programme that empowers passionate individuals with the knowledge, skills, and creativity to create their own luxury fragrance brands.

Participation in this academy is exclusive, and candidates will be carefully selected based on specific criteria, including a passion for home fragrance, creativity, and a commitment to building a unique brand in the luxury fragrance industry. This exclusivity ensures a high-quality learning experience and a network of like-minded, dedicated individuals.


At BH Luxury Home Fragrance Academy, we offer more than just education; we offer the keys to your fragrant future. Our USP lies in the convergence of three core pillars: Exclusivity, Mastery, and Mentorship.

 EXCLUSIVITY : We pride ourselves on being an exclusive academy. Our rigorous selection process ensures that every participant is passionate, creative, and dedicated to the art of home fragrance. This exclusivity fosters a supportive community of like-minded individuals, creating an unparalleled learning environment.

MASTERY: We don’t just teach about fragrances; we craft fragrance artisans. Our 12-month program provides in-depth knowledge, hands-on experience, and practical skills to master the complexities of perfumery, branding, product development, and compliance. You’ll become an expert in the field.

MENTORSHIP: What truly sets us apart is our four-month consulting and management phase with an experienced perfumer. This invaluable one-on-one mentorship is your bridge to real-world success. You’ll refine your fragrances brand strategies, and product development under the guidance of a industry expert.



This comprehensive 12-month programme covers perfumery, branding, design, product development, business settings, and legal considerations. It equips participants with the knowledge, skills, and mentorship needed to succeed in the competitive home fragrance industry while addressing key aspects of business and legal aspects. The academic fee covers the entire program, including learning and consulting phases, in-person workshops, and post programme management and consulting, business foundations, business building and learning secrets to generate up to £50,000 in your first year of trading, how to get funding and investment and free support.



Exclusive Learning Experience

Our academy is dedicated to excellence, and we carefully select participants based on special criteria. You’ll join a community of like-minded individuals who share your passion for the world of fragrances.

Comprehensive Curriculum

Our 10-month one to one programme is designed to provide in-depth learning in the fields of perfumery, branding, design, storytelling, and compliance. You’ll gain hands-on experience through in-person workshops, case studies, and practical projects.

Mentorship and Consulting

 As a participant, you’ll have the unique opportunity to work closely with experienced perfumer. You will receive personalized guidance to refine your fragrance formulas and brand strategies relevant to your business and your brand.

Real-World Skills

 Whether you aspire to self-manufacture your products or outsource production, our programme equips you with the knowledge and expertise to succeed in the competitive home fragrance market.

Investment in Your Future SELF

Your investment for this 12 months programme covers the entire program, including learning and consulting phases and learning confidence, body language and physiology of buyers and secret techniques to selling in the luxury fragrance industry.

Join Our Fragrance Community

Embark on a journey of scent and storytelling, and become a part of a community dedicated to crafting luxury home fragrances. Start your fragrance brand with the guidance of experts and a network of fellow fragrance enthusiasts.

Ready to Begin Your Fragrance Journey?

If you’re passionate about home fragrances and ready to create your own brand in this dynamic industry, Home Fragrance Academy is your gateway to success. We invite you to explore our program, meet our exceptional mentors, and embark on a transformative fragrance adventure.


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Month 1: The Essence of Perfumery

Week 1: Perfumery Fundamentals

  • The history of perfumery
  • Perfume structure: top, middle, and base notes
  • Introduction to fragrance families and classifications

Week 2: The Chemistry of Scents

  • Understanding aroma chemicals
  • Blending techniques and formulation
  • Practical perfume creation

Week 3: The Scent and the World We Live In

  • The psychology of scents
  • How scents influence emotions and memories
  • Environmental factors and fragrance

Week 4: Exploring Case Studies

  • In-depth analysis of luxury fragrance brands
  • Successful perfume launches and their stories

In-Person Workshop (2 Days): Perfumery and Fragrance Blending

  • Participants attend a two-day perfumery workshop, creating their unique fragrances

Month 2-4: Building Your Fragrance Brand

Week 1: Branding and Identity

  • Defining your brand’s mission and values
  • Crafting a unique brand identity
  • Positioning in the luxury market

Week 2: Design and Packaging

  • Design principles for luxury packaging
  • Packaging materials and their significance
  • Creating a visual brand language

Week 3: Storytelling and Story Living

  • The power of narrative in branding
  • Crafting compelling brand stories
  • Implementing the brand story in all aspects of the business

Week 4: Case Studies and Branding Excellence

  • Examining luxury fragrance companies’ branding strategies
  • Successful brand narratives and their impact

In-Person Workshop (1 Day): Candle and Reed Diffuser Making

  • Participants spend a day creating their own candles and reed diffusers

Month 5-7: Fragrance Product Development

Week 1: Advanced Perfumery and Signature Scents

  • Advanced fragrance creation techniques
  • Developing signature fragrances
  • Perfume formulation and blending


  • Week 2: Product Innovation and Prototyping
  • Developing unique fragrance products
  • Prototyping and testing
  • Quality control and product refinement

Week 3: Market Analysis and Product Positioning

  • Market research and trend analysis
  • Product positioning and differentiation
  • Pricing and cost analysis

In-Person Workshop (2 Days): Advanced Perfumery and Product Development

  • Participants work on creating their signature scents and advanced fragrance products

Month 8-12: Consulting and Management with a Perfumer

Week 1: Collaboration with an Experienced Perfumer

  • Participants engage in a three-month consulting and management phase with an experienced perfumer.
  • Receive guidance and support in refining their fragrance formulas, brand strategies, and product development.

Week 2: Production and Quality Control

  • Learn the ins and outs of fragrance production, quality control, and manufacturing processes.
  • Gain insights into self-manufacturing or outsourcing options.

Week 3: Business Expansion and Marketing

  • Strategies for expanding your home fragrance business
  • Marketing, sales, and distribution considerations
  • Building long-term brand success

Week 4: Final Projects

  • Participants present their fragrance brand or product, showcasing their development and business strategies.

Business and Legal Considerations:

Throughout the program, participants will receive guidance on essential business and legal considerations for establishing and operating a home fragrance brand. This will include:

  • Business structure selection (e.g., sole proprietorship, LTDs)
  • Intellectual property and trademark protection
  • Regulatory compliance in the fragrance industry
  • Contract negotiation and agreements
  • Marketing and advertising ethics
  • Retail and distribution agreements

Investment Resources:

Participants will also receive information on various investment resources to help fund their home fragrance brand, including private investors, grants and scholarships, venture capital, crowdfunding, bank loans, sponsorships, online course sales, alumni contributions, government grants and subsidies, and more. This will provide participants with the knowledge they need to secure the necessary funding for their brand.

This comprehensive 10-month program covers perfumery, branding, design, product development, business settings, and legal considerations. It equips participants with the knowledge, skills, and mentorship needed to succeed in the competitive home fragrance industry while addressing key aspects of business and legal aspects. 




Crafting scents, creating memories, building brands – it all begins here at Home Fragrance Academy.

Learn more about our program and apply today.


Email us at [email protected]

Call us at +44 (0) 203 475 4821