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MASTER PERFUME SALES FOR RETAIL SUCCESS

£750.00

Learn how not to sell! This workshop is tailored to empower retail staff, store managers, and fragrance enthusiasts alike, providing practical skills to excel in selling perfumes. Dive into the world of fragrances, refine your sales techniques, and create unforgettable customer experiences.

In this workshop, you’ll explore fragrance families, refine your olfactory skills, learn effective customer engagement strategies, and master the art of storytelling in sales. Gain insights into upselling ethically and handling customer inquiries confidently. Practical exercises, role-playing, and expert guidance will equip you to elevate your perfume sales game in the retail arena.

Who Should Attend:

  • Retail staff involved in perfume sales
  • Store managers and supervisors
  • Fragrance enthusiasts seeking in-depth knowledge

The workshop is structured to benefit those at various levels of experience, from beginners to those with significant tenure in retail or the perfume industry. It aims to equip participants with the tools, insights, and expertise required to excel in perfume salesmanship within a retail environment.

Workshop Objectives:

  1. Understanding Fragrance Families: Explore the intricacies of fragrance families, from floral and citrus to woody and oriental, to better assist customers in finding their perfect scent profile.
  2. Sensory Training: Hone your olfactory skills through interactive exercises and learn how to articulate scent notes, aiding in effective customer communication.
  3. Customer Engagement Techniques: Master the art of engaging customers, understanding their preferences, and guiding them towards personalized fragrance choices.
  4. Storytelling & Brand Advocacy: Uncover the power of storytelling in selling perfumes, aligning brand narratives with customer emotions for impactful sales.
  5. Upselling Strategies: Learn ethical and customer-centric upselling techniques to enhance sales without compromising customer satisfaction.
  6. Handling Customer Queries: Equip yourself with responses to common customer inquiries regarding ingredients, longevity, and application techniques.

Workshop Features:

  • Interactive Scent Stations: Hands-on stations offering a diverse range of fragrances for practical learning.
  • Case Studies & Role-Playing: Real-life scenarios and role-playing exercises to simulate customer interactions.
  • Q&A Sessions: Opportunities to ask seasoned perfumers about industry trends, customer psychology, and sales strategies.
  • Takeaway Materials: Comprehensive training manuals, scent wheels, and reference guides for ongoing learning.
  • Certification: Participants receive a certificate of completion endorsed by experienced perfumer

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