How to Fragrance Your Candle

One of the first things a consumer does when purchasing a candle is obviously – smell it!

Fragrance is a communication. It evokes memories and gives first impression about your brand and your product line. Getting your fragrance  right is very important. Getting it all wrong you are in for a disaster. There is nothing more hurtful to a brand owner then a consumer not liking your product at all or your product is associated with cheaper scents! So these are a few things that you need to consider when developing your candle brand;-

Develop a signature scent that no other companies have …. so please consider

  • Your target audience
  • Country and the climate
  • Benefits of the fragrance
  • Impressions of a consumer

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