One of the first things a consumer does when purchasing a candle is obviously – smell it!
Fragrance is a communication. It evokes memories and gives first impression about your brand and your product line. Getting your fragrance right is very important. Getting it all wrong you are in for a disaster. There is nothing more hurtful to a brand owner then a consumer not liking your product at all or your product is associated with cheaper scents! So these are a few things that you need to consider when developing your candle brand;-
Develop a signature scent that no other companies have …. so please consider
- Your target audience
- Country and the climate
- Benefits of the fragrance
- Impressions of a consumer