How to fragrance your candle? One of the first things a consumer does when purchasing a candle is obviously – smell it! Fragrance is a communication. It evokes memories and gives first impression about your brand and your product line. Getting your fragrance right is very important. Getting it all wrong you are in for a […]
Copying Your Competition Is A Dangerous Game Honestly nothing wrong with your desire to be successful but copycating is a dangerous game. Most brands are successful because of the people behind the business and their idea. So copycat branding means fake branding. Simple as that. FULL STOP. When starting a business here are 5 […]
How to Choose a Great Brand Name Your brand name should tells the value you provide and should have a meaning even if it is only for you at the start. When developing a brand name or your product below are some options to help you start with: Use of personal names – your […]