How to Choose a Great Brand Name

Your brand name should tells the value you provide and should have a meaning even if it is only for you at the start. When developing a brand name or your product below are some options to help you start with:

Use of personal names – your loved ones or your own name as a founder but with a meaningful story behind

• Description of what you do or what your business is all about
• Make up a word by selecting words that are associated with your business that indicate what you do
• Research for trademark

In summary your brand name should be:

• Meaningful
• Easy to pronounce
• Memorable
• Relevant
• Protectable

Final question to you – Does your brand name really resonate with your customers/clients?