How to Choose a Great Brand Name

How to Choose a Great Brand Name


Your brand name should tells the value you provide and should have a meaning even if it is only for you at the start. When developing a brand name or your product below are some options to help you start with:

Use of personal names – your loved ones or your own name as a founder but with a meaningful story behind

  • Description of what you do or what your business is all about
  • Make up a word by selecting words that are associated with your business that indicate what you do
  • Research for trademark

In summary your brand name should be:

  • Meaningful
  • Easy to pronounce
  • Memorable
  • Relevant
  • Protectable

Final question to you – Does your brand name really resonate with your customers/clients?

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