Why Your Brand Needs a Clear Olfactive Vision Before Creating a Signature Fragrance

Fragrance is no longer just a finishing touch — it’s a strategic brand asset. From fashion houses to boutique skincare labels, scent is becoming one of the most powerful tools in shaping emotional connection and lasting brand identity.

But there’s a critical step that’s often overlooked — one that I, as a senior perfumer, see startups and emerging brands miss time and time again.

It’s the lack of a clear olfactive vision.