Fragrance is no longer just a finishing touch — it’s a strategic brand asset. From fashion houses to boutique skincare labels, scent is becoming one of the most powerful tools in shaping emotional connection and lasting brand identity.
But there’s a critical step that’s often overlooked — one that I, as a senior perfumer, see startups and emerging brands miss time and time again.
It’s the lack of a clear olfactive vision.
The Problem: No Strategy, Just Notes
Too often, brands approach fragrance with a vague idea of “what they like.” They come to perfumers or factories saying things like:
“We love vanilla and sandalwood. Can you make something elegant and warm?”
They treat the fragrance process like ordering from a menu, hoping their preferences and mood boards will magically lead to a cohesive scent.
This not only wastes time and money — it also puts unnecessary strain on everyone involved.
From the Brand’s Side: Confusion and Cost
Startups are especially vulnerable here. Many underestimate the complexity of fragrance development, treating it like a quick creative service instead of the deeply strategic investment it is.
Without an olfactive strategy, you risk:
Endless revisions with perfumers
Misaligned scents that don’t reflect your brand
Missed deadlines and wasted development costs
Launching a forgettable or generic product
You wouldn’t create packaging or a logo without a brand identity. The same principle applies to scent. Fragrance is branding, not decoration.
From the Perfumer’s Side
Treated Like a Factory
As a perfumer, I see the other side of the equation — and it’s just as painful. When brands don’t come prepared, perfumers are left:
Guessing what the client truly wants
Creating samples based on vague instructions
Repeating revisions that go nowhere
Feeling more like a factory than a creative partner
We’re not here to churn out combinations of notes. We’re here to bring a brand’s story to life through scent. But that can only happen when the brand itself understands what it wants to say.
The Solution
Signature Fragrance Development
That’s exactly why I created Signature Fragrance Development — a private, luxury session designed for brand founders, creative directors, and product developers who want to do fragrance the right way.
This is the essential first step before you ever approach a factory, perfumer, or lab.
In this 2 hours session, you will:
Define your brand’s olfactive DNA — the emotions, values, and identity your scent should evoke
Experience the power of fragrance families and raw materials firsthand
Learn how scent communicates — beyond just “ingredients”
Leave with a bespoke olfactive concept blueprint ready to brief any perfumer or production partner with confidence
This is not a DIY workshop or a blending class. It’s a high-level strategy experience — and it will save you from months of wasted time, missteps, and expensive do-overs.
BOOK YOUR SESSION HEREI offer this session because I’ve seen too many brilliant ideas fall flat — not because the brand lacked passion, but because it lacked clarity.
Signature Fragrance Development is where clarity begins. It’s where your scent story takes shape. And it’s where you stop treating fragrance like an accessory and start owning it as part of your identity.
If you’re ready to approach fragrance the way luxury brands do — with intention, artistry, and strategy — this is where we begin.
Let’s craft your olfactive world.
How I Can Help You Start Your Luxury Perfumery Business
Starting a luxury perfumery business is a thrilling and challenging journey, but you don’t have to do it alone. With over 19 years of experience in the fragrance and cosmetic industries, I specialize in helping entrepreneurs like you build and launch successful premium brands.
What I Offer:
Personalized Consultancy: I provide one-on-one consultations to guide you through every aspect of starting your luxury perfumery business, from scent development to branding and marketing strategies.
Workshops and Training: Learn from my experience through specialized workshops and training programs designed to teach you the intricacies of creating a luxury perfume brand.
Full-Service Brand Development: From concept to launch, I help you craft a cohesive brand that will resonate with your target audience and stand out in the luxury market.
