Unlock the Secrets of Perfumery: A Journey Through Scent

Join us for an immersive one-day Perfumery Seminar where we delve into the captivating world of fragrance creation. From the history of perfumery to the art of formulation and marketing, this seminar promises to be a scent-sational experience for perfume enthusiasts, budding entrepreneurs, and industry professionals alike.

Agenda Details:

10:00 am – 10:15 am: Welcome and Introductions 

10:15 am – 11:00 am: Understanding Perfumery Basics

Discover the rich history and evolution of perfumery, from ancient civilizations to modern-day innovations. Learn about the fundamental components of perfume and their roles in scent composition.

11:00 am – 12:00 pm: Fragrance Families and Classification

Explore the diverse world of fragrance families, from the floral and oriental to the woody and citrus. Engage in an interactive session to identify and categorize different fragrance notes.

12:00 pm – 1:00 pm: Lunch Break


1:00 pm – 2:00 pm: Perfume Formulation and Creation

Dive into the art of perfume formulation as you learn about blending techniques and ratios. Roll up your sleeves for a hands-on workshop where you’ll create your own signature perfume blend.

2:00 pm – 3:00 pm: Perfume Marketing and Branding

Uncover the secrets of successful perfume marketing and branding strategies. Gain insights from case studies of renowned perfume brands and their innovative approaches.

3:00 pm – 3:15 pm: Refreshment Break

Take a break to rejuvenate and indulge in some refreshments before diving back into the world of scent.

3:15 pm – 4:15 pm: Perfume Sensory Evaluation

Hone your senses as you delve into the art of perfume evaluation. Engage in a sensory evaluation session to analyze and critique different perfume samples.

4:15 pm – 4:45 pm: Future Trends in Perfumery

Explore the future landscape of perfumery, from emerging trends to predictions for the market. Participate in a lively discussion with industry experts and gain valuable insights into the evolving world of fragrance.

4:45 pm – 5:00 pm: Closing Remarks 

Receive your seminar certificate 

£ 1500


LOCATION: Chiswick, London W4