Know your Market
Know your audience! If you feel your company has the most success by marketing natural wax candles you will need to choose a soy, beeswax, coconut and other natural vegetable waxes. Please remember people buy from people so your brand story needs to stand out. Who is your product for?
Keep it simple
To get started, it is always recommended to keep things simple. Focus on a single type of line, i.e. containers.
Know your Wax
Decide on the wax you want to work with. If it is a soy then try all soy waxes and see which one works best for you.
One of the hardest realities in today’s business climate is that before you sell your first candle you must be sure that you are legal and your candle is safe to be sold to the public.
The key to starting and growing any business is to completely understand what you may be getting involved with and to have a process in place. We specialise in this day in and day out at the Beauty Handmade workshops, offering tailor made business candle and home fragrance courses on a 1-2-1 basis and according to your business needs and requirements.