candle making blog


create a remarkable candle brand

You do not want to create a good product. You want to create a wow product, a product that will delight your customers. You need a little help and an experienced hand to take you through this journey.

Well I am here. On this blog you will find a lots of tips and resources, ideas that will help you in your crafty little venture that you will be proud off. Hope it works for you.


Setting up a candle making business: what you need to know first

This should be done first.

Know your Market

Know your audience! If you feel your company has the most success by marketing natural wax candles you will need to choose a soy, beeswax, coconut and other natural vegetable waxes. Please remember people buy from people so your brand story needs to stand out. Who is your product for?

Keep it simple

To get started, it is always recommended to keep things simple. Focus on a single type of line, i.e. containers.

Know your Wax

Decide on the wax you want to work with. If it is a soy then try all soy waxes and see which one works best for you.

Stay Legal

One of the hardest realities in today’s business climate is that before you sell your first candle you must be sure that you are legal and your candle is safe to be sold to the public.

CLP for Candle Makers


The key to starting and growing any business is to completely understand what you may be getting involved with and to have a process in place. We specialise in this day in and day out at the Beauty Handmade workshops, offering tailor made business candle and home fragrance courses on a 1-2-1 basis and according to your business needs and requirements.





One of the first things a consumer does when purchasing a candle is obviously – smell it!

Fragrance is a communication. It evokes memories and gives first impression about your brand and your product line. Getting your fragrance  right is very important. Getting it all wrong you are in for a disaster. There is nothing more hurtful to a brand owner then a consumer not liking your product at all or your product is associated with cheaper scents! So these are a few things that you need to consider when developing your candle brand;-

Develop a signature scent that no other companies have …. so please consider

  • Your target audience
  • Country and the climate
  • Benefits of the fragrance
  • Impressions of a consumer

Why not explore Candle Making Fragrance Formulation Workshop


Honestly nothing wrong with your desire to be successful but copycating is a dangerous game.  Most brands are successful because of the people behind the business and their idea. So copycat branding means fake branding. Simple as that.  FULL STOP.

When starting a business here are 5 steps you must take to get a clarity:-

  1. Who will care about your idea/product/business? Explain who, if any, and why
  2. Who are you to do this business?
  3. What is your story?
  4.  What is your purpose?
  5. What is your mission?

If you get the above 5 in order you are set to create a remarkable brand that will be your true autenticity. You will never have to care about competitions.

If you wish to explore brand building in more details please get in touch at to arrange one to one workshop in my studio in Chelsea.

Globally Harmonized System: How Does it Affect your Candle Business?

The Globally Harmonized System of Classification and Labeling of Chemicals (GHS) is an international system designed and created by the United Nations in order to standardise classification and labeling of chemical substances and mixtures. GHS includes a few regulations such as, product testing, universal warning pictograms and safety data sheet for hazardous chemical. In the EU, it’s under the CLP Regulation (EC) No 1272/2008 and it was first enforced in 2009 in USA it is monitored by the Occupational Safety and Health Administration (OSHA) since 2012.

To adhere to the above your product label MUST contain the following:-

  1. Product Identifier
  2. Your company name, address and telephone number
  3. Signal words
  4. Hazard statements
  5. Precautionary statements
  6. Hazard pictograms
  7. Language of the destination country

Staying compliant is crucial in business and  please check your labels. However if compliance is not your thing we fully understand and we are happy to offer you a  15  – minutes free consultation over the phone on  02034754821 with a view to putting you in touch with the right person.

I look forward to talking to you.


Soy wax is simply hydrogenated soybean oil. However it is important to note that this wax differs from paraffin waxes in performances and appearance.

Soy wax candle will burn slowly and cleanly.

Soy wax is of a creamy appearance and it comes in flakes.

Soy wax has no additives.

Soy wax requires more colours to achieve a solid coloured candle.

Soy wax has its own challenges when working with fragrances.

Finally are you making pure soy wax candle or a soy blended wax candles?



Christmas connects us to our dearest and nearest.

When creating a Christmas fragrance for your candle you need to be able to through fragrance:-

Evoke a feeling of nostalgia (this is actually a good thing)
Take your customer back to his/her childhood
Make your customer feel cosy and warm in winter

Some notes to assist you in building your perfume accords:-




Burnt Turkey




Your brand name should tells the value you provide and should have a meaning even if it is only for you at the start. When developing a name for your brand or your product below are some options to help you start with:

  • Use of personal names – your loved ones or your own name as a founder but with a meaningful story behind
  • Description of what you do or what your business is all about
  • Make up a word by selecting words that are associated with your business that indicate what you do
  • Research for trademark

In summary your brand name should be:

  • Meaningful
  • Easy to pronounce
  • Memorable
  • Relevant
  • Protectable

Final question to you – Does your brand name really resonate with your customers/clients?

Trust this helps you but if you would love to gain my brain on this issue please do get in touch via email or telephone me direct on +44 (0) 203 475 4821